Denbighshire residents are being urged to support local traders this winter.

A campaign highlighting the wealth of businesses, goods and services available in Denbighshire is being launched as the county appeals for people to shop and buy local this winter.

The campaign is an extension of the #lovelivelocal initiative, with a push to encourage people to spend their money in the county, to encourage businesses to showcase their products or services on social media and to entice old and new customers to town centres.

As well as supporting businesses and the local economy the campaign aims to encourage sustainable shopping by buying local produce and reducing long car journeys.

Councillor Hugh Evans OBE, Leader of Denbighshire County Council, and Lead Member for the Economy, said: “The purpose of this campaign is to remind people of the wonderful businesses we have in Denbighshire, to shop and use local services wherever possible to keep the Denbighshire economy thriving and lower our carbon footprint.

“It has been a difficult 18 months for businesses and we have been providing support to traders through Welsh Government funding and our Economic and Businesses Development team.

“We think it’s more important than ever to push the #lovelivelocal message to our residents and remind everyone there are many shops in our towns and villages that offer a wide range of products, from food and drink to beauty and fashion, from arts and crafts to professional services.

“A walk into our towns and villages will reveal some hidden gems. We want to help businesses showcase their products, to encourage people to visit and to surprise and excite the consumer about what is on offer.

“Give Denbighshire businesses a go and #lovelivelocal.”

As part of the campaign the Council is sharing social media assets with traders and encouraging them to shout about their businesses online.

Shoppers can help by sharing great experiences and products on social media to let people know you have shopped local this winter and encourage others to #lovelivelocal too.

You can get involved by visiting http://www.denbighshire.gov.uk/en/business/business-support/love-live-local.aspx