April 13, 2024

Design Reality launches ‘Grow with Design’ initiative to support SMEs with innovation and product design

Having been recently selected as an Innovation Coach for the Business Wales Accelerated Growth Programme, which supports ambitious start-ups and SMEs in Wales, Design Reality has launched its own initiative, Grow with Design, to support Welsh businesses through the programme while extending the initiative to the rest of the UK.

The Accelerated Growth Programme forms part of the Welsh Government’s Business Wales Entrepreneur and SME support services and offers fully funded specialist business support for businesses with high growth aspirations and potential. As part of their role as an Innovation Coach, Design Reality will be one of the few consultancies offering specialist business support in innovation strategies, new product development and project management. Their years of supporting many SMEs puts them in the best place to help small businesses with their next strategic growth move, overcoming any obstacles in their path.

The St. Asaph based consultancy offer three Accelerated Growth Programme packages for businesses across Wales, including one to one support tailored to the businesses needs and aspirations.

For businesses located outside of Wales, or who do not qualify for the Accelerated Growth Programme, Design Reality’s Grow with Design service can provide support to target business growth at a competitive price.

Support is based on three customisable packages, and a business may use any combination of the three, or just one, depending on their requirements and goals. The packages are:

1. Innovation strategy – supporting businesses in creating a long-term plan for a sustained competitive advantage

2. New product development – helping businesses transform a market opportunity into a product that is ready for sale

3. Project management – supporting businesses in delivering the project and hitting all success criteria Design Reality has worked with many SMEs and start-ups over the years helping them develop an initial idea and bring it to market.

The company have already used their design expertise to support North Wales success story LIMB-art, assisting former Paralympic swimmer and medallist, Mark Williams (shown above), to design and produce his range of beautiful prosthetic limb covers.

LIMB-art has grown from concept to successful small business in less than 12 months with the support of Design Reality – the business has proved to be a resounding success, seeing LIMB-art receiving recognition in the prestigious Stellios Awards for Disabled Entrepreneurs 2018.

Design Reality believe design should be at the heart of every business – and it is particularly critical for businesses who want to export.

Wyn Jones at Design Reality explains:

“Statistics show that for every £1 invested in design, businesses can expect a return of over £5 in increased exports.

“Design is the differentiator for many businesses who are looking for success in competitive markets, here and overseas.

“Investing in design and innovation, with the support of a team of experts who can make sense of the market, cut through the jargon and support you with your ideas when you need it most, is crucial if businesses are to grow and succeed.

“We’re very proud to be able to extend our services to Welsh businesses looking for design expertise as part of the Accelerated Growth Programme, as well as SMEs across the rest of the UK.”

For more information about the new Grow with Design initiative please visit – https://designreality.co.uk/services/grow-with-design