July 13, 2024

Tactical Solutions Becomes First Field Marketing Business To Achieve B Corp Status In The UK

Tactical Solutions Becomes First Field Marketing Business To Achieve B Corp Status In The UK 

  • Pledge to become Carbon Neutral by 2030
  • Retail business reports 11% growth Y.O.Y with 20% growth forecast for 2023

Tactical Solutions has become the UK’s first Field Marketing business to become B Corp certified, recognising the retail business’ efforts in putting its workforce first and taking serious consideration to the environment.

The certification means the North Wales based business which works with major brands such as; Innocent, Arla, and Kelloggs will join a growing group of over 1,000 companies in the UK with a focus on pursuing a wider purpose other than straight profits.


Tactical Solutions MD, Cathy Evans said; “Achieving B-Corp was something we wanted to do within the business for a while, but it was important to engage the whole business – not just those at head office.

“It was a real team effort in achieving this status. There has been a colossal amount of work that’s gone into getting to this point. We are proud as a business to be able to join those in the B Corp community and build new relationships across brands.”


Tactical Solutions has also pledged to become Carbon Neutral by 2030 with initiatives such as aiming to deploy electric vehicles across the business, ensuring they are working with like minded suppliers to help us achieve this goal.

The field marketing agency has reported an 11% increase in growth Y.O.Y from 2022 vs 2021, with the business forecasting 20% growth in 2023.

In the three year journey to achieve B Corp certification, Tactical have partnered with Grocery Aid to become an official Diversity and Inclusion partner. Grocery Aid is a charity that helps people who work or have worked in the grocery industry.

Partnering on a 12-month programme, businesses can come together to discuss and progress D&I, creating a progressive industry environment where people can thrive.


Cathy said; “Being B Corp is all about using our business as a force for good and measuring our social and environmental impact. To ensure we do this effectively, it is vital that we have a diverse team of people who will bring new ideas and share unique perspectives.

“Diversity and Inclusion plays a fundamental part in ensuring that we build on our inclusive culture to ensure everyone’s perspectives are valued, different points of view are heard, and that people’s lived experiences enhance our effectiveness. Our involvement with Grocery Aid and the learnings we are taking from this partnership is further strengthening and shaping this quality within our business. We look forward to our continued journey.”


Tactical Solutions employs over 185 colleagues and as such it will be harnessing the power of all these colleagues by encouraging everyone to get involved, to have a voice, and to help change and shape its future  to become a better business.