Welsh jewellery brand aims to top £130k with 10,000 poppy pins for Army charity

CLOGAU is aiming for another record-breaking Remembrance campaign after raising almost £130,000 for the Army Benevolent Fund (ABF).

The award-winning Welsh jewellery brand has produced 10,000 limited-edition poppy pins for 2026 as it looks to build on two years of successful fundraising.

The third annual pin campaign will give customers another chance to support serving soldiers, veterans and their families ahead of Remembrance Sunday.

Known for its jewellery containing rare Welsh gold, the Bodelwyddan-based company has seen demand for the commemorative badges grow, with thousands purchased since 2024.

The latest collection will again be available through its stores and online, with hopes that supporters across the UK will help take the fundraising total to a new high.

Clogau Managing Director Ben Roberts said: “The response to our poppy pins has been phenomenal, and we’re incredibly grateful to everyone who has supported the campaign.

“To have raised almost £130,000 already is something we’re immensely proud of, but we want to go even further this year.

“That’s why we’ve ordered 10,000 pins, and we’re hoping people will once again get behind us and help raise as much money as possible for a charity that does such important work.

“Remembrance is a time to reflect on the sacrifices made by our Armed Forces, but it’s also an opportunity to make a real difference to those who have served and their loved ones.

“We’ve built a strong relationship with the Army Benevolent Fund over many years, and we’re delighted to continue supporting them.”

Clogau has a longstanding association with the ABF, having previously supported the charity through sponsorship and donations to fundraising events.

The poppy pin initiative has become an important part of that relationship, allowing customers to make a contribution while wearing a symbol of remembrance.

The charity helps serving soldiers, former soldiers and their families through financial hardship, injury, illness and other difficulties. Its work includes emergency financial assistance and practical support for veterans and their loved ones, helping people facing challenging circumstances during and after military service.

Daniel Jones, Head of High Value Relationships, Army Benevolent Fund, said: “We are incredibly grateful to Clogau for once again supporting the Army Benevolent Fund through this year’s Remembrance pin badge campaign.

“Partnerships like this play a vital role in helping us provide support to soldiers, veterans and their families when they need it most. We are also grateful to Clogau’s customers, whose generosity will help ensure members of the Army family can continue to access vital support.”

The pins will be available online and at Clogau stores in Bangor, Broughton, Cardiff, Carmarthen, Chester, Cwmbran, Llandudno, Swansea and Wrexham, alongside outlets at Bridgend, Cheshire Oaks and Merthyr Tydfil, subject to confirmation and stock availability.

Visit www.clogau.co.uk, with updates on Instagram at @clogaujewellery.

For more information about the Army Benevolent Fund, visit www.armybenevolentfund.org or follow @soldierscharity on Instagram and @ArmyBenFund on X.