MS Praises Recognition for North Wales Bus Operator Featured in Major National Campaign

A long-established North Wales transport operator has been thrust into the national spotlight after being featured in a new advertising campaign by National Grid celebrating the role of sustainable public transport in rural communities.

Llew Jones, one of North Wales’ best-known bus and coach operators, takes centre stage in the campaign, which was filmed across Llanrwst, the Conwy Valley and Eryri. The initiative highlights the importance of reliable transport links in supporting local economies, connecting communities and helping residents, visitors and businesses travel across rural areas.

The campaign provides valuable national exposure for the family-run business, which has served communities across North Wales for decades and remains a key part of the region’s transport network.

As well as showcasing the company’s services, the advert also puts North Wales firmly in the spotlight, featuring some of the area’s most recognisable landscapes and highlighting the contribution local businesses make to the wider economy.

Janet Finch-Saunders, Senedd Member for Bangor Conwy Môn said:

“I am delighted to see Llew Jones recognised on a national stage. The company has been serving communities across North Wales for many years and has built a reputation for reliability and professionalism.

The campaign not only showcases a fantastic local business, but also highlights the importance of maintaining strong, sustainable transport links in our rural communities. I have every confidence in the future of the firm and the valuable service it continues to provide for residents and visitors alike.

It is also wonderful to see North Wales featured so prominently, with local people, local landscapes and a local success story being celebrated across the UK. Congratulations to everyone involved.”

The recognition comes at a time when rural transport remains a crucial issue for many communities, with local operators playing an essential role in supporting employment, education, tourism and economic growth.

For businesses across North Wales, strong public transport links are vital in helping staff, customers and visitors access towns, villages and attractions throughout the region. Campaigns such as this help raise awareness of the challenges and opportunities facing rural transport providers while showcasing the success stories that continue to emerge from the area.

By featuring both the company and the surrounding landscape, the campaign presents a positive image of North Wales to audiences across the UK, demonstrating the value of investing in sustainable transport and supporting locally based operators that serve communities every day.