April 16, 2024
event

Event management is a key industry in the UK, from its public-facing form as live music to private engagements and conferences. The events industry is a £70 billion one nationally, and one that relies on a bedrock of solid, dependable managerial staff to pull everything together. For someone new to events management, there is a simple way of understanding the undertaking at hand – in the form of the five ‘C’s.

Concept

The first ‘C’ stands for ‘concept’ and relates to the initial framework upon which you build the specifics of your event. Put simply: what’s the conceit for your event? Here, basic things are decided, including the scope and size of your event and the kinds of speakers or organisations you will invite. You will also get an idea of the date of the event, and its general form or aesthetic.

Coordination

With the essential nature of your event more or less defined, you can turn your focus to the next ‘C’: coordination. This refers to the translation of idea to tangible reality, through making key decisions on everything from venue and budget to marketing and facility provisions.

Searching for a venue is one of the more fundamental parts of this section, being both instrumental to and informed by the scope of your budget. Some concessions may need to be made in some areas to ensure essential needs like disabled access and core venue capacity are met.

Another key aspect of coordination is marketing. You will need to arrange everything from promotional materials ahead of the event to on-premises materials for the event itself. Not only will you need a robust digital marketing strategy to invite advance interest, but also physical media in the form of roller banners to attract and direct footfall on the day.

Control

The third ‘C’ is ‘control’ and describes a quality you should retain throughout the entirety of your event management undertaking. Pulling together the disparate elements that make a single cohesive event requires discipline, proactivity, and strong time management.

Control puts all of these under one umbrella, and seeks to keep you diligently on-task throughout the realisation of the event. Time management is arguably the most important of these elements, as it facilitates the proper engagement with other elements such as communication.

Culmination

‘Culmination’ is the fourth ‘C’ and relates to the day of the event itself. This is the busiest and most stressful part of the management process, as all those planning elements finally come together. As event manager or facilitator, you will be ensuring all these elements operate as planned, from coordinating third-party event staff and the set-up of third-party vendors to managing the schedule of events.

Closeout

Lastly, we come to ‘closeout’ – the final ‘C’, which speaks to the wrapping-up of the event from the physical closing-down and cleaning of the venue space to the settling-of-accounts with vendors and third-party staff. This is no less important than any other step and enables you to evaluate the success of the event while maintaining positive relationships for future ones.